PR & Local Media Strategies
Earn Local Media Attention. Tell Your Agency’s Story. Free PR resources to help independent agents build visibility, credibility, and trust in their communities.
Why PR Matters for Independent Agencies
Independent agents play a vital role in educating and guiding their communities. Strategic public relations helps amplify that role by building credibility, driving brand recognition, and positioning your agency as a trusted voice on insurance and risk topics people care about.
When your expertise appears in local news, TV, radio, podcasts, or online media, it strengthens your agency’s reputation and helps consumers see the value of independent agents.
Earned media is one of the most trusted sources of information — and your community wants to hear from you.
Your PR Resource Suite
Get access to ready-to-use tools that simplify pitching, improve communication, and help you confidently represent your agency in the media.
Topics include:
- Identifying newsworthy stories
- How to write a press release
- Leveraging LinkedIn
- Speaking with the media
- and much more
Access Local Media Contacts
Need help knowing who to contact? We can help.
Complete the short form below and we’ll send you a curated list of relevant reporters, editors, producers, and media contacts in your state or local market. This saves time and sets you up to connect with the right people quickly.
Pitch Templates You Can Use Today
Whether you’re announcing agency news, highlighting community involvement, or educating consumers about market trends, these templates help you get started quickly.
Templates include:
- Community event or charity involvement
- Seasonal insurance education angles
- Hard market cost & consumer impact stories
- New hire and agency milestone announcements
- Local expertise commentary (e.g., storm season prep, small business risks)
Financial Fitness Template
How to Use These Resources
Step 1: Request your media list
Get the right contacts delivered to your inbox.
Step 2: Choose your pitch or press release template
Customize it with your agency name, expertise, and local relevance.
Step 3: Send your pitch and follow up
A simple, clear message increases your chance of getting featured.
Need help? Our team is here to support state associations and independent agents with best practices and guidance. Email Trusted.Choice@iiaba.net for assistance.
You have a powerful story. Let’s help you share it.
Maximize every media win. Learn how to amplify coverage on social media, extend reach, and reinforce credibility across digital channels.
Prepare before it matters. Learn how to respond clearly and confidently during difficult situations—while protecting trust and reputation.