The insurance industry is still undergoing significant digital transformation. For the majority of the industry that goes to market through intermediaries, there is a laser focus on how this impacts the role of the independent insurance agent. Even as more consumers shift to digital-first behaviors, their desire for guidance and advice from a trusted professional at certain…
Facebook remains one of the largest social media channels, Facebook’s targeting abilities and large audience potential make it easy to reach a lot of people with a targeted strategy on a low budget. In this article, we will explore the fundamentals of Facebook marketing and how you can leverage it to grow your audience and…
One of the most effective ways to enhance your agency’s visibility on Google is by optimizing your Google My Business (GMB) page. An updated listing with at least 10 reviews can help your business appear in search results, positively impact your online reputation, and help attract new clients. Customers are 42% more likely to request…
In the post-pandemic world the way people shop for goods and services has changed forever. Trips to the grocery store have turned into mobile ordering, and face-to-face meetings are almost exclusively done in online meeting rooms. As a result, making sure people can research and purchase your products online is no longer something that’s nice…
One of the most time-consuming parts of your marketing strategy is probably creating content. You need content for your web pages, social media, advertisements, email marketing, and maybe even a blog. If you don’t have a dedicated writing or marketing person on your team, you may not have the right talent or the time needed…
In today’s competitive business landscape, understanding your audience has become more crucial than ever before. As an agency with limited time, your success depends on your ability to reach and engage the right people. When marketing your agency’s services, you might choose to target audiences based on what types of people live in your community.…
Social media has become an essential tool for businesses to connect with their customers in an authentic way. It’s no longer enough to simply have a website and expect customers to find you. Social media allows you to reach your target audience where they spend most of their time scrolling through their feeds. However, developing…
As an independent insurance agent, it is important to promote your services to reach more customers and grow brand recognition. Advertising can be done in a variety of ways, both online and offline. Advertising as an insurance agent can be a great way to build your business, but you want to make sure that you…
All agencies have a story to tell. But is your agency effectively connecting with customers and clearly and quickly articulating your story? A brand story is a powerful tool to create human communication, which we all know we could use more of after the whirlwind of 2020. It’s more than the About Us section on…
When it comes to search engine optimization, you may have already taken those first steps by investing a lot of thought and time into the structure of your site and your target keywords. Using the data from your keyword tools and your competitive analysis, you are ready to start developing your content plan. Here are six steps to…
