With more competition and less opportunity for face-to-face contact with customers, how can you stay top of mind, keep more clients and shore up your retention numbers? Depending on the type of insurance product you’re marketing, your customer acquisition cost (CAC) varies—from an estimated low of $24 for disability insurance to a high of $550…
When you encounter objections in insurance sales, what comes to mind? “Uggghhh, why won’t they just buy?” Or, do you think, “They’re engaged—let’s help clear up any remaining questions”? When a lead raises an objection, they are communicating with you—presenting an opportunity. For some agents, overcoming objections can feel uncomfortable or pushy. This is your…
Research Report: Navigating the Hard Market With evolving client preferences, shifting consumer demographics, and increasing pressure on consumers from rising premiums, the need for effective communication has never been greater. A recent Trusted Choice Hard Market Agent survey of Big “I” member agents revealed a compelling trend: Agents are prioritizing communication and investing in educating…
Retention and Remarketing Independent insurance agents know the challenges of retaining clients even in the best times. In the current market, agency teams likely are working harder than ever to keep customers who are upset about higher premiums and restricted coverage. Those soft-dollar costs, like staff time spent away from prospecting or cross-selling, will impact…
In today’s rapidly evolving marketplace, independent agents stand at a pivotal crossroads. The emergence of cutting-edge technology has revolutionized how businesses operate, offering unprecedented opportunities for growth, efficiency and customer engagement. For independent agents, leveraging technology is necessary to stay competitive and relevant. As noted in the recent Trusted Choice Hard Market Agent survey findings,…
Your employees are one of your greatest assets, and a happy employee can help lead to business growth. With the residual effects of the pandemic combined with the challenging insurance landscape, it’s easy to understand why maintaining employee morale can be challenging—especially as some agency owners are trying to remain optimistic themselves. Another factor impacting…
