Most agency principals are aware of their agency’s persistency — that is, the percentage of customers they retain each year. However, it is a business reality that customer retention is often beyond the agency’s control: Customers can move, be acquired or even go out of business. This means that if an agency loses 10% of…
In today’s digital age, having a strong online presence is crucial for businesses of all sizes. One powerful tool that helps boost your online visibility is online listing management. Online listing management involves ensuring that your business information is accurate and up to date across various online platforms, including search engines, directories and social media…
Search Engine Optimization (SEO) isn’t just a buzzword. For insurance professionals, it’s the bridge that connects you with prospects actively searching for your services. Whether you’re a seasoned insurance agent or just breaking into the industry, understanding and leveraging SEO is no longer optional—it’s essential. In this article, we’ll delve deep into the best SEO…
Effective communication is the cornerstone of any successful insurance agency. Email remains a powerful tool for not only educating and informing customers but also establishing loyalty and confidence. Email can be used to help your customers better understand the value of their coverage, foster a positive relationship with you as their insurance agent, and ultimately,…
The internet is enormous. How can your independent insurance agency stand out from the crowd or attract relevant visitors? If you’re not an experienced website developer or designer, which most small business owners (understandably) are not, it can be even more difficult to determine the best site strategy. Far too few independent agencies leverage their websites…
Whether by design or happenstance, you already have a brand. But rather than leaving any part of your image to chance, a deliberate approach can nurture a memorable brand that helps your firm grow. Why does a strong brand matter? Because 77% of consumers say they make purchases based on brand name. And there’s a…
Click-through (CTR)and open rates make it easy to see which of your campaigns are the most successful. An open rate is the percentage of email recipients that opened an email, while the CTR is the percentage of impressions—or people who opened the email—that resulted in a click Whether you’re sharing tips, tricks, or even promotional…
In the digital age, traditional marketing strategies alone are no longer sufficient to drive business growth. To stay competitive and reach your target audience effectively, modernizing your business through digital marketing is essential. By harnessing the power of online platforms, data analytics, and customer-centric approaches, you can elevate your marketing efforts and achieve remarkable results.…
One of the most effective ways to enhance your agency’s visibility on Google is by optimizing your Google My Business (GMB) page. An updated listing with at least 10 reviews can help your business appear in search results, positively impact your online reputation, and help attract new clients. Customers are 42% more likely to request…
In the post-pandemic world the way people shop for goods and services has changed forever. Trips to the grocery store have turned into mobile ordering, and face-to-face meetings are almost exclusively done in online meeting rooms. As a result, making sure people can research and purchase your products online is no longer something that’s nice…
