As an independent insurance agent, it is important to promote your services to reach more customers and grow brand recognition. Advertising can be done in a variety of ways, both online and offline. Advertising as an insurance agent can be a great way to build your business, but you want to make sure that you…
All agencies have a story to tell. But is your agency effectively connecting with customers and clearly and quickly articulating your story? A brand story is a powerful tool to create human communication, which we all know we could use more of after the whirlwind of 2020. It’s more than the About Us section on…
When it comes to search engine optimization, you may have already taken those first steps by investing a lot of thought and time into the structure of your site and your target keywords. Using the data from your keyword tools and your competitive analysis, you are ready to start developing your content plan. Here are six steps to…
Social media is one of the best ways to digitally promote your agency and the services you offer. However, with the digital marketing power that social media offers, restrictions and discipline apply. Thus, there are a few guidelines that every agent should adhere to on what to and not to post on social media. Personal Views One of the biggest things to avoid posting on your agency’s…
Search engine optimization (SEO) is the process of improving your website’s visibility on Google. Maybe you’ve already gotten started on basic strategies to launch a strong SEO foundation, but the next step toward upping your agency website’s SEO game is to develop your content around what potential customers are searching for. Most businesses have a general…
When it comes to using social media to market your agency, it can be difficult. However, for those who are truly looking to implement social media marketing into their marketing plan, there are a plethora of tools that can help you. From scheduling tools to content generators, all these tools can make a difference in helping you digitally promote your…
Search engine optimization (SEO) is the process of improving your website’s index on Google. This means that when users search for topics relevant to your site, your website is listed in the results. The better your SEO, the higher your site is listed—increasing the likelihood it will catch a searcher’s eye. But why is Google…
An agency’s website is one of the most pivotal parts of an online presence and being able to market your company digitally. Thus, when it comes to your website, it is important to make sure that it includes a few necessities to attract consumers and retain business. Generally, there are four things that all websites should have. Once these basic elements are taken care…
With more businesses moving online because of the coronavirus, it is more important than ever to make sure you have a strong digital presence. In 2019, 65% percent of e-commerce digital traffic was through Google searches, Statista reported. Additionally, 36% of U.S. consumers believe social media is at least as important as other sources when making…
From blogs to social copy, it’s important that you structure your copy to capture the individuals that you are trying to reach. The more targeted the writing, the better the chance of gaining potential customers. To aid you in writing more targeted content, adopt a few of these tips into your strategy for reaching your target audience with written content. Structure…
